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As the sole in-house visual designer, I was tasked with creating a series of infographics and visual graphics for a blockchain infrastructure company. The company's technology platform provides enterprise-grade security, multi-cloud and multi-region distribution, and a 99.99% uptime guarantee for node operators. Its aim is to strengthen the entire blockchain ecosystem by providing a robust and secure infrastructure for the blockchain pioneers of tomorrow.
To begin, we worked closely with the product and content teams to understand their target audience and the key messages they wanted to convey through the infographics. We also conducted research on the blockchain industry and the challenges and opportunities faced by node operators.
Based on this research, we developed a series of infographics that focused on the key benefits of the Bison Trails platform, including its enterprise-grade security, multi-cloud and multi-region distribution, and high uptime guarantee. We also included information on the company's commitment to transparency and its role in strengthening the overall blockchain ecosystem.
To bring these messages to life, we designed the infographics using a combination of data visualization and illustration. We drew upon the company's existing branding, which featured elements referencing building blocks and bison, and incorporated these elements into the design.
We also created a series of visual graphics, such as diagrams and charts, to help explain complex technical concepts in a clear and concise manner. These graphics were designed to be visually appealing and easy to understand, and were used in a variety of marketing materials, including product presentations and blog posts.
Outcome:
The infographics and visual graphics created for Bison Trails were well-received by the company's target audience and helped to effectively communicate the key benefits and features of the platform. The use of data visualization and illustration made the information more engaging and easier to understand, and the consistent use of the company's branding helped to create a cohesive image.
The infographics and visual graphics also played a key role in Bison Trails' content marketing strategy, helping to drive traffic and engagement on the company's website and social media channels.
Overall, the design of the infographics and visual graphics was instrumental in helping Bison Trails effectively communicate the value of its platform to the blockchain community and establish itself as a leader in the industry.
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